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Self Therapy
Branding design, UX/UI design, website design, illustration
2022
Sydney
SelfTherapy uses human-centred design & generative AI to make therapy more accessible. As co-founder and Head of Design of SelfTherapy, I’ve had the opportunity to create a brand with no limits and explore all of my skills to build one beautiful product.
I led the brand and product design for Self Therapy, an AI-powered mental health app focused on making therapeutic support more accessible through human-centred design.
The work included creating the full branding suite, custom illustrations, icons, and UI components, as well as shaping a calm, supportive visual language for the app experience. Alongside this, I designed the website and social visuals, helping position Self Therapy as an approachable, engaging alternative to traditional mental health services.
